“Project Glass is about having technology be there when you want it and being out of your way when you don´t. … We see Glass as an evolution of cellphone photography. It is the next step of the camera that is always with you. It is not meant to replace your professional camera. … Capture a moment when it happens. … Some of the shots really make you feel like you are there. … It is about how effortless and natural is to do so. … Glass let´s you focus on what is important in your life, while getting the camera out of the way. … How it helps you to capture the moment, without interrupting the moment. … It allows you to be more intimate with the world you are capturing.”