“It is happening all around us at an amazing pace. And Apple is at the forefront leading this revolution. When we are talking about the Post-PC world, we are talking about a world where the PC is no longer the center of your digital world. But rather just a device. We are talking about a world where your new devices, the devices you use the most, need to be more portable, and dramatically easier to use, then any PC has ever been.” – Apple CEO Tim Cook tijdens het Apple Special Event op 7 maart 2012.