“Connected devices such as tablets, eReaders and smartphones are seemingly everywhere and already are changing how some people consume media. Whether it’s watching a video or accessing an app on an iPad on the train to work, sitting at home reading a book on a Kindle or playing the latest games on a Sony PSP, the devices have only added to consumption of the more “traditional” forms of media delivery such as the home computer, books and game consoles. The Nielsen Company recently released its inaugural Connected Devices Playbook to get a better idea of the consumers purchasing Apple iPads, Amazon Kindles and other similar gadgets and how they are using them.”
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