The Future of Video: Becoming People of the Screen

Future of Video
The report provides a deep exploration into our research on the future of video as a new medium for entertainment, information, and communication. As video becomes increasingly ubiquitous, we will all soon become people of the screen.

Outside the mainstream TV and film industries, video has not yet delivered on its predicted revolutionary potential—a revolution forecast for at least half a century. However, with the meteoric rise of YouTube and user-generated video on the Web, as well as the wide availability of mobile devices, it’s easy to see the power of the medium. Against this backdrop, the Future of Video report shows how each technological advance in camera technology and accessibility, each new platform for distribution and editing, each new social community built around video, and each new change in the way we experience the world through video is nonetheless bringing us closer to the long anticipated Big Shift in video media.

Het rapport kun je hier downloaden.

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