“It’s better if you start thinking about it in terms of the geography of the human body. This is how the iPhone worked. It had great software, han dled all sorts of different kinds of media. But its real success in incorporat ing all of those different media, and different applications, is that it conquered what had been a highly competitive place on the human body. It conquered your pocket. … The iPad obviously can’t fit into your pocket. And Apple wants you to keep your iPhone there. No. The iPad wants to conquer your backpack. … And I bet that the relative weakness of the entry-level devices, the low memory and lack of 3G internet, will all actually drive iPad owners towards reading. First it will conquer their bags. And when they run out of internet, then they won’t have any thing else to do.”
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