“Here’s 21st century strategy, summarized in four words: minimize evil, maximize good.
Forget a snot-nosed punk like me for a second. Adam Smith, Jeremy Bentham, John Stuart Mill, Friedrich Hayek laid the foundations (among others) of modern econ. Smith’s Theory of Moral Sentiments — the origin of the Invisible Hand — Bentham’s utilitarianism, Mill’s theory of liberty, Hayek’s catallaxy — all were fundamentally concerned with minimizing bad, and maximizing good. Economics is, at its heart, about good and bad. “Goods” and “bads”, remember? They’re the most elementary concept in econ 101.”
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