“The nature of business is inexorably changing. The changes are being driven by a number of factors: ranging from the need to compete differently after the recession, through the availability of huge volumes of new information, to the rapidly growing influence of social customers.
I would almost go as far to say that we are fast approaching a period of ‘Business Enlightenment’, based not so much on the linear thinking that drove the Enlightenment in the 18th Century, as on networked, emergent thinking which is driving so much new thinking in the 21st.”
Lees hier het volledige manifesto. Of check even snel zijn tweets die de basis vormden voor dit manifesto.
