“The transformation of business and society is always seen through a collection of shifts. Power and energy changes direction and new dynamics rule the day. The Participation Economy is an aspiration as much as it is a reality. The global recession dealt a blow to its development, perhaps. But a number of contributing factors lead to the Participation Economy, chief among them the web. Our real-time digital infrastructure is an empowering, entrepreneurial platform that lets you showcase your creativity like never before. We’ve seen this introduce a self-generating energy that we’re just beginning to understand and harness…. Participation is also about the health of society. The Participation Economy is more about sharing ideas than making purchases. It’s about connecting us with ideas. When we participate, we join a larger community around an idea. That social dynamic is fluid and natural and it’s a hotbed of innovation. More and more, we will see that the best ideas create an opportunity for participation. It channels the energy of a community. After all, Steve Jobs said: ‘Innovation is just connecting stuff.’”
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