“Driven by increasingly demanding consumers empowered by the Internet and new technology such as digital printing and online ordering systems, the shift to personalized production represents such a departure from tradition that the retail industry has been forced to come up with new terminology to describe it. Consumers are ‘information omnivores’ who like ‘überobscure’ products in the new ‘meconomy.'”
Goed artikel over hoe wij consumenten (lees: prosumers) steeds meer invloed kunnen uitoefenen op het eindprodukt cq dienst die wij willen afnemen.
