• After being made available for free for 3 months the album was no.1 in the UK and in the US
• 1st Radiohead album on iTunes – no.1 album selling 30,000 units in the US in the first week
• The physical CD has sold 1.75 million to date and is still top 200 UK & US
• They sold 100k boxsets via W.A.S.T.E.
• Nearing 17 million plays on last.fm
• 1.2 million fans will see the tour
• The digital income from the experiment made a material difference to WCM’s UK digital revenue this year

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