Ik was nog niet bekend met de term Socialprise. Bij een grote groep zeer zeker al wel bekend. Er is zelfs al een white paper aan gewijd.
“Global enterprises of all sizes are facing the first sea change since the industrial revolution. The impact of information technology has accelerated, creating two-way communication tools that are rapidly changing the very nature of business through collaborative co-creation, conversational and crowd-sourcing tools. The end result is an unprecedented socialization of business, and hyper-engaged group of stakeholders within the company fold.”
